GET THE MEANING OF VARIOUS STARTUP & FUNDRAISING TERMINOLOGIES
Startup and Fundraising Encyclopedia
A
Angel Investor

Accelerator

API (Application Programming Interface)

Artificial Intelligence

Agile

ARR

ARPA

ACV

Alpha Test

Acquisition

Acqui-hire

Angel Round

Assets

Avatar

A/B Testing

B
Bootstrapping

Board of Directors

Bridge Loan

Burn-Rate

Business Model

Business Plan

Business Incubator

Buyout

Business Valuation

Business Velocity

C
Cash burn

Conversion rate

Crowdfunding

Cap Table

Customer acquisition cost (CAC)

Churn Rate

Content Marketing

Customer lifetime value (CLTV)

Chief Financial Officer (CFO)

Chief Executive Officer (CEO)

CMGR

Concentration Risk

D
Due Diligence

Disruptive Innovation

DAU

Data Analytics

Debt Financing

Dividend

Dilution

Drip Marketing

Demo Day

Design Thinking

Dark Data

Dark Web

E
Early Adopter

Earnings

Equity

Exit Strategy

EBITDA

Entrepreneur

Equity Financing

Ecosystem

Early Stage

Exit

F
Fintech

Founder

Funding

Fundraising

Friends and Family Round

First Look Agreement

Fair-Market Valuation

Forced Sale

Founders Agreement

Funding Round

Financial Model

Fractional Ownership

Freemium

G
Gross Profit

Growth Capital

Grunt Fund

Gainsharing

Gaugeability

Gross Churn Rate

Grit Score

Geofencing

Go-To-Market Strategy

Green Shorts

Gen Z Investing

Global Expansion

H
Hacking

Hyper-Growth

Hyper-Local

Human Capital

Hybrid Model

Hypothesize

Huddle

Hype Cycle

Humanize

I
IPO (Initial Public Offering)

Incubators

Investment

Investor

J
J-Curve

Joint Venture (JV)

Jump Start (JS)

J-Hook

J-Round

J-Series

J-Term Sheet

L
Liquidity event

Lifetime Value

Lead Investor

Lead Director

Leveraged Buyout

Liquidation Preference

Lean

M
Market Penetration

Market Share

Marketing Automation

Marketing Dashboard

Media Spend

Minimum Viable Product (MVP)

Moat

Monthly Recurring Revenue (MRR)

MOM Growth Rate

N
NDA

Niche

NPS

Negotiation

Non-Dilutive Funding

Nurturing

Net Churn

Number of Logins

O
Option Pool

Organic Growth

Operating Agreement

Offering Memorandum

Open Source

Option Agreement

Oversubscribed

P
Pay-per-click (PPC)

Pitch Deck

Pivot

Portfolio Company (PortCo)

Post-money valuation

Pre-money valuation

Pre-Seed Funding

Private Equity (PE)

Product-led Growth

Product Manager

Product Marketing

Product Roadmap

Proof of concept

R
Referral Marketing

Run Rate

Runway

ROI(Return on Investment)

Retention

S
SaaS

Sales-led Growth

Scalable

Scale-up

Search Engine Optimisation(SEO)

Seed Funding

Series A

Shareholders' Agreement

Stack (Tech or Marketing)

Startup

Stealth mode

Sweat Equity

Syndicate

T
Term Sheet

Total Addressable Market (TAM)

Traction

Target Company

Total Contract Value

U
Unicorn

Unit Economics

V
Valuation

Value Proposition

VC (Venture Capitalist)

Vesting (Schedule)

W
Wireframe

Y
Yield

Year-over-year (YOY)

Y Combinator

Yieldcos

Young Gun

Z
Zero-sum game

Zero-Rate

Z-score

Zombie company
